Panaracer and Focal Events Ltd are excited to announce a new partnership for the Dirty Reiver for
2023 and beyond. Panaracer, distributed by ZyroFisher in the UK and Ireland, will be the headline
sponsor, with SRAM, Weldtite and Lauf also supporting to allow the UK’s largest gravel event to
continue to grow.

The event will now be known as the Panaracer Dirty Reiver and with three exciting new courses
for 2023, including a new start loop, there is a course for everyone. The 200km course will remain
the flagship distance with a 65km and 130km option for those who want to give it a go but aren’t
quite ready for the longer course. Based in picturesque Kielder Forest, the home of UK gravel, the
Dirty Reiver is one of few UK-based events offering 200km all off road!

Focal Events say; ‘It has been a privilege to have worked with Panaracer from the very beginning
of Dirty Reiver, back in 2015. They have seen the development of gravel over the years and
understand the relationship between the rider and our event. Panaracer Gravel King tyres are
iconic and have always been the tyre of choice at Dirty Reiver, so we couldn’t have found a better
partner to work with.’

Panaracer Global Go-To Guy Jeff Zell commented; ‘Dirty Reiver has been the foundation of gravel
events in the UK and is quickly becoming the benchmark for events around the globe. We’re
thrilled to partner with the Focal Events team to continue the great tradition of Dirty Reiver, but to
also continue to bring the finest gravel and cycling tyres to all riders.’

Dirty Reiver will welcome other new brand partnerships for 2023, as well as seeing many existing
partners return. A full list of all brand partners can be found on the newly launched website,

Entries open on the 1 st December 2022 at 08:00