About Focal Events

Focal Events was formed around the creation on the UK’s first and largest gravel event, Dirty Reiver, back in 2016. The Team had a shared vision for how events should be focussing on a positive experience in every aspect from sign on to finish line. In creating this experience the trio place an equal focus and importance on every single element of an
event to ensure rider satisfaction.

Focal Events can also bring the same attention to detail they place on their own events, to
generating events for brands, businesses and charities.

Rider Experience is valued above all else.


Cycling has been a long term passion of mine. Firstly, it gave me my independence, being able to go wherever I wanted to under my own power. It quickly became an addiction and in my 20’s I started to race mountain bikes and adventure racing. At that time I was also teaching in an outdoor education centre, product testing for the largest outdoor magazine in the UK – my life was 100% about the outdoors and enjoyment. It was during this time that I took to longer adventures/ journeys on my bike, seeing different places still under my own steam. Then my role changed to an ‘office role’……what had I done? Working for British Cycling for 11 years I developed their leadership awards, educated and trained participants/ officials/ volunteers. Now working at Focal Events I can see why my life map has taken me here. I love my job!


Cycling has been a way of life for about 40 years now and it has always been about getting out into wild places and having adventures. In the past those adventures ‘morphed’ into racing throughout the UK, Europe and beyond including riding for GB.

With the race wheels now firmly hung up I spend my time riding longer multi-day events, guiding others and looking for the best singletracks! These journeys have given me a good knowledge of the breadth of riding that there is and what makes a truly fantastic event. Being apart of the Focal Events team allows me to bring these experiences together to help create rides that I would be inspired to do.

Let’s build you an Event

Do you want to showcase your product, brand or location to riders and associate them with a positive experience? Do you want to engage face to face with your target audience? Do you want to raise finances and awareness for a cause or charity?

Focal Events can offer a turnkey event solution from concept to execution. We have numerous pre-existing relationships which allow us to get your event up and running quickly and ensure a successful day (or days).