About Focal Events

Focal Events was formed alongside creating the UK’s first and largest gravel event, the Dirty Reiver, back in 2016. The Team shared a vision for how events should focus on a positive experience in every aspect – from sign on to finish line and beyond

Focal Events can also bring this same attention to
generating events for brands, businesses and charities

Rider Experience is valued above all else


Dirty Reiver

The Dirty Reiver 200 (200km), Dirty One Thirty (130km) and the 65km routes are off road cycling challenges based on the Gravel Grinder format found predominantly in the mid west of America. This has now become the largest Gravel Event in Europe.

Gravel Rocks

Gravel Rocks – a celebration of all that makes Gravel riding special.A weekend that promises the right amount of social, a real sense of adventure andcompetitive sections all rolled into one at Duncombe Park in North Yorkshire.

The Distance

The event is not a race but more a sociable challenge. We are branding this event ‘Self Supported with benefits’ as it really does not conform to any current event format.

SCOTT Frontier 300

The Scott Frontier 300 is set to become an iconic event across Europe. It is not a simple coast to coast, it is an ‘all road’ event – 300km – 10 forests – 20 gravel sections and a 30hr limit. The aim…….to finish in time for the Brunch on the Beach party. There are 2 events in 1 you can enter either – 1 Day Epic or the 2 Day Adventure event – same start, same route, same finish, same party.

Let’s build you an Event

Do you want to showcase your product, brand or location to riders and associate them with a positive experience? Do you want to engage face to face with your target audience? Do you want to raise finances and awareness for a cause or charity?

Focal Events can offer a turnkey event solution from concept to execution. We have numerous pre-existing relationships which allow us to get your event up and running quickly and ensure a successful day (or days).