About Focal Events

Focal Events was formed around the creation on the UK’s first and largest gravel event, Dirty Reiver, back in 2016. The Team had a shared vision for how events should be focussing on a positive experience in every aspect from sign on to finish line. In creating this experience the trio place an equal focus and importance on every single element of an
event to ensure rider satisfaction.

Focal Events can also bring the same attention to detail they place on their own events, to
generating events for brands, businesses and charities.

Rider Experience is valued above all else.


Dirty Reiver

The Dirty Reiver 200 (200km), Dirty One Thirty (130km) and the 65km routes are off road cycling challenges based on the Gravel Grinder format found predominantly in the mid west of America. This has now become the largest Gravel Event in Europe.

Grinduro UK

Grinduro is not just a bike race. It’s a celebration of cycling with as much emphasis on the fun as the ride, with excellent food, an impressive display of art and incredible handmade bikes, live music, camping and a festival atmosphere.

The Distance

The event is not a race but more a sociable challenge. We are branding this event ‘Self Supported with benefits’ as it really does not conform to any current event format.

Salsa Frontier 300

The salsa Frontier 300 is going to become in iconic event across Europe. It is not a simple coast to coast, it is an All Road event that is 300km – 10 forests – 20 gravel sections and a 30hr limit. With the aim to finish in time for the Brunch on the Beach party.

Let’s build you an Event

Do you want to showcase your product, brand or location to riders and associate them with a positive experience? Do you want to engage face to face with your target audience? Do you want to raise finances and awareness for a cause or charity?

Focal Events can offer a turnkey event solution from concept to execution. We have numerous pre-existing relationships which allow us to get your event up and running quickly and ensure a successful day (or days).