Focal Events was formed around the creation on the UK’s first and largest gravel event, Dirty Reiver, back in 2016. The Team had a shared vision for how events should be focussing on a positive experience in every aspect from sign on to finish line. In creating this experience the trio place an equal focus and importance on every single element of an
event to ensure rider satisfaction.

Focal Events can also bring the same attention to detail they place on their own events, to
generating events for brands, businesses and charities.

Rider Experience is valued above all else.