About Focal Events

Focal Events was formed around the creation on the UK’s first and largest gravel event, Dirty Reiver, back in 2016. Andy, Bryan and Paul had a shared vision for how events should be focussing on a positive experience in every aspect from sign on to finish line. In creating this experience the trio place an equal focus and importance on every single element of an
event to ensure rider satisfaction.

Focal Events can also bring the same attention to detail they place on their own events, to
generating events for brands, businesses and charities.

Rider Experience is valued above all else.

Events

Dirty Reiver

The Dirty Reiver 200 (200km) and Dirty One Thirty (130km) are off road cycling challenges based on the Gravel Grinder format found predominantly in the mid west of
America.

Grinduro UK

Grinduro is not just a bike race. It’s a celebration of cycling with as much emphasis on the fun as the ride, with excellent food, an impressive display of art and incredible handmade bikes, live music, camping and a festival atmosphere.

The Distance

The event is not a race but more a sociable challenge. We are branding this event ‘Self Supported with benefits’ as it really does not conform to any current event format.

Sandblasted

The Unholy Union Of Sand And Dirt is brought together on one of the most beautiful coastlines in the UK. Sandblasted will see riders tackle a 10km loop, of beach and trail

Let’s build you an Event

Do you want to showcase your product, brand or location to riders and associate them with a positive experience? Do you want to engage face to face with your target audience? Do you want to raise finances and awareness for a cause or charity?

Focal Events can offer a turnkey event solution from concept to execution. We have numerous pre-existing relationships which allow us to get your event up and running quickly and ensure a successful day (or days).